Branded content partnership
The mission was to grow awareness of UBS’ “Nobel Perspectives” content, engage notoriously elusive High Net Worth Individuals (HNWIs) and contemporise Nobel laureate economic theories from the past by repositioning them topically in today’s world. Perception and high levels of engagement were the key goals. And, to guarantee target audience engagement with the content, it was essential to position it in a high-dwell-time and an audience-familiar environment.
The partnership surpassed the target reach, engagement, brand awareness uplift and brand consideration uplift metrics.