Decarbonisation and redesign of wpp.com

The design hierarchy was informed by usage data and user journeys over a two-year period. It reflects best-practice accessibility standards as well as being optimised to minimise the site’s carbon impact. The project also included the globalisation of the website into 12 local market variant homepages in local language.

PROGRESS SO FAR:

-79.5% (1.01g vs. 4.93g prior to changes being made) of CO2 is produced every time someone visits wpp.com

-79.6% (120.8kg vs 591.5kg) of CO2 equivalent

-75% (315kWh vs. 1,245kWh) of energy

OVERVIEW OF PROCESS:

Website carbon audit: to accurately measure the website’s carbon emissions, we conducted a comprehensive website carbon audit.

Design and development review: a thorough assessment, identifying areas where improvements could be made to enhance efficiency, user-friendliness and sustainability.

Digital sustainability findings and technical implementation: we presented the findings to our web development team. We redesigned the wpp.com homepage and other high-traffic pages, as well as implementing all the recommendations across different areas (as mentioned above).